ABSTRACT is a creative brand inspired by vintage video games and nostalgia. It combines elements like game prototypes, hardware and software details, and illustrations to create a unique identity.
ABSTRACT's sales came primarily from art vendors and physical sales in Richmond, VA. Customers outside of Richmond don't have access to making purchases to ABSTRACT. This makes ABSTRACT restricted to only one city.
Additionally, customers are curious on where to find updates and a website to make digital purchases; ABSTRACT did not have one.
Creating a website that customers can use to browse for apparel and make purchases through third-party embeds and Cargo.
Created a rough layout of the website to get an idea on how to organize webpages, as well as analyzing
The brand already had a reference on what the brand should look like visually. Cargo's type options determined the approach on what I wanted as far as typography. The monospaced type fit the brand's nostalgic theme well.
Designed the website and added third-party through Cargo. Initially, I was going to use Shopify, but Cargo came free for full-time students.
The web designer had similar functions to WordPress and Webflow, so I was able to implement the visual design of the website easily with some moments of front-end coding.
The custom mouse was made via Illustrator and then saved as a small file. Cargo allows users to manually enter code, so I manually added the mouse + hover.